• Mon, 26 February, 2024
  • EPAPER

Inquilab Logo

"CultureX: Transforming Influencer Marketing with Innovative Technology and Strategic Partnerships"

Updated: September 26, 2023, 06:54 PM IST | BrandMedia | brandmedia@mid-day.com | Mumbai

Read this story on Mid-day.Com

In order to fuel its inventive journey, CultureX has received support from and affiliations with several prestigious organizations, including IIM-Ahmedabad and industry creators like Anubhav Singh Bassi and Apurv Gupta.

 

CultureX, a dynamic media-tech startup based out of Ahmedabad, is revolutionizing the influencer marketing landscape with its partnerships on both the tech and business fronts, by not only empowering agencies to create their own influencer marketing marketplaces, but also facilitating campaigns by helping brands reach the right agency & creators.

In order to fuel its inventive journey, CultureX has received support from and affiliations with several prestigious organizations, including IIM-Ahmedabad and industry creators like Anubhav Singh Bassi and Apurv Gupta.

Even though CultureX has been a major player in the influencer technology industry, the company`s goals go well beyond just providing innovative technology.  The business is driving the creation of a PAN-India network of influencer marketing firms that make use of its state-of-the-art technologies.  This network facilitates seamless collaboration opportunities among agencies, influencers, and brands, creating a thriving ecosystem within the influencer marketing industry.

At the moment, CultureX has developed marketplaces for over 40 partner agencies utilizing its technology. Amol Gupta, the CBO at CultureX, said when questioned about the potential impact of such a network: "Brands are constantly looking for the right fit for their campaigns, be it with agencies or influencers. We are able to match brands with the appropriate group of agencies and influencers thanks to the capabilities of our extensive ecosystem of technologically advanced partner agencies. They also receive invaluable support in executing influencer marketing campaigns.”

CultureX has been facilitating campaigns for brands across industries with creators and celebrities from different genres. Recent success stories include helping brands like Kubera Fantasy, matrimonial app Betterhalf.ai, and many other clients find the ideal brand face and ambassadors. These creators and celebrities include Dilip Joshi, Jim Sarbh, Ranveer Allahbadia, Sheeba Chadha, Rajat Patidar, etc.

These collaborations serve as an example of CultureX`s dedication to assisting its partner agencies and businesses and cultivating friendly bonds among all parties involved in the influencer marketing ecosystem. Campaigns for several additional companies. including MamaEarth, Bombay Shaving Company, Boult Audio, and LendenClub, have benefited from CultureX`s assistance. They have also worked with artists including Fotty Seven, Priya Malik, Sahil Saifi, and Nidhi Nagori.

The future of influencer marketing is more promising than ever thanks to CultureX. As a ground-breaking media-tech startup, the business is creating a community where agencies, creators, and brands can all flourish in addition to offering cutting-edge technology. The influencer marketing environment is changing as a result of this cooperative strategy, becoming more accessible and effective for all parties.

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK