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Updated: January 22, 2024, 08:19 PM IST | BrandMedia | brandmedia@mid-day.com | MUMBAI
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The visionary entrepreneur, Aditya Jangid, exudes a distinctive blend of prudent foresight, a steadfast passion for technology and unparalleled business acumen.
Rapid technological advancements alongside proliferation of smartphones and upsurge in regional content have significantly shaped the digital marketing landscape over the past few years. Smartphone usage is skyrocketing with every passing hour which is constantly transforming the ways in which consumers interact with brands and make purchase decisions, compelling businesses to focus on real-time engagement. Penetration of technologies like artificial intelligence and machine learning have redefined personalisation offering users with immersive experiences that result in better engagement and a boost in brand loyalty.
Five years ago, amidst a gradual shift towards an enriched mobile user experience and significant investments in the burgeoning realm of regional content, Aditya Jangid foresaw a unique opportunity to revolutionise the digital marketing realm by developing contemporary, tailor-made advertising solutions that transcended the conventional media buying practices and extended beyond monetisation and growth. He believed in the expansive potential of the marketing and advertising industry, and envisioned creating a company that leveraged innovation, to take it a notch higher.
Early Life of Aditya Jangid - Founder of Adcounty
The visionary entrepreneur, Aditya Jangid, exudes a distinctive blend of prudent foresight, a steadfast passion for technology and unparalleled business acumen. He kick started his career in 2000 at a car and truck financing and integrated fleet management services company, GE Capital. Mr Aditya was felicitated with “Best Performance Award” at the organisation on account of his proficiency in optimising the collection processes within the commercial financing sector of the company.
He then decided to pursue his higher studies at the University of Wales, where he took up MBA In International Marketing and Finance. He concurrently held a part-time position at British Gas within the Customer Sales Division. He showcased his commitment to excellence at the organisation where he consistently exceeded sales targets (achieving 52 sales in a single day).
He then underscored his unswerving dedication in the realms of budgeting and financial analysis at Genius Energy, a solar company, in Brazil. After demonstrating his financial prowess, he stepped into the role of Business Development Manager at Tata Consultancy Services, where he catered to a diverse prominent client-base comprising Citibank, SCI, Bekaert, Deutsche Bank, Tata Chemicals, AGL, Vale & EDF Energy. Throughout his stint at TCS, Mr Jangid put his best foot forward to capitalise on market opportunities and streamline collaboration with cross-functional teams to attain organisational goals.
From Humble Beginnings To Digital Eminence
With a boundless and deep-seated passion for leveraging the ever-evolving digital realm, Mr Jangid laid the foundation of AdCounty Media with the goal of reshaping the industry’s narrative. In an effort to revolutionise the way businesses engage with their audiences, he established AdCounty Media with a commitment to harnessing the transformative potential of digital marketing. His goal is to empower advertisers and publishers worldwide through innovative and effective strategies.
The 360-degree digital marketing company offers mobile and web-based digital advertising and publishing solutions to a diverse clientele spanning across 20 countries including India, UAE, Singapore, Indonesia, South Africa, Germany, Romania, LATAM and Russia. The firm has made a mark in sectors like fintech, gaming, FMCG, automobile, QSR, education, e-commerce, BFSI, etc.
Aditya identified like-minded individuals who shared the same passion for innovation and digital evolution to constitute a formidable leadership of the company. Mr Abbhinav Jain, Co-founder and Chief Operating Officer, spearheads the marketing and client servicing divisions of the company. Mr Delphin Varghese, Co-founder and Chief Business Officer plays a pivotal role in building business & media strategies for multiple brands. Mr Kumar Saurav, Chief Strategy Officer, stands at the forefront of AdCounty’s mobile realm and is instrumental in driving brand awareness and user acquisition.
Though Mr Aditya has primarily been a product person with a knack for innovation and technology, he has worn multiple hats during his stint at AdCounty. From financial oversight and supervising content strategies to steering the CPI, CPS and CPL verticals and managing programmatic advertising, he has fulfilled diverse roles with impeccable excellence. Throughout his entrepreneurial expedition, he has established an indomitable market presence in performance-oriented marketing alongside constructing a web and mobile-based product portfolio. By developing native social media applications that empower content creators worldwide, creating a phone cleaner application for optimising Android devices, and introducing an in-house scanner application with advanced OCR technology, AdCounty has established a robust portfolio that rightfully positions it as a trendsetter.
The firm also boasts a diverse inventory of websites that allows advertisers to showcase their content to a premium audience segment, maximising user engagement and boosting ROI. Mr Jangid has played a pivotal role in securing partnerships with high-quality advertisers and publishers, showcasing his significant contribution to the company`s success in attracting top-tier clients. Apart from gaining access to premium ad spaces and content, these strategic alliances have unlocked revenue opportunities for the company and helped it gain a competitive edge over competitors.
Catalysing Disruptive Digital Marketing With Visionary Strategies
Mr Aditya strongly advocates embracing technological innovation and integrating it with customer-centric strategies to set new standards for success. Incorporating artificial intelligence, machine learning, augmented reality, or virtual reality into the marketing mix to enhance consumer experiences and fostering connection between brands and consumers through data-driven personalisation is what sets it apart from others in the industry. The firm also plans on exploring the use of blockchain technology for transparency and reducing ad frauds.
Apart from this, he also places emphasis on integrating voice and conversational marketing to maximise campaign efficiency and reduce ROAS (return-on-ad-spend). Experimenting with innovative social media strategies to maximise interaction and enhance brand loyalty also lies within the purview of the company.
Navigating the Journey Ahead
The firm is planning to invest $10 million into the thriving markets of the Middle East and Southeast Asia to bolster expansion and foster growth. Concurrently, the company is embarking on a recruitment drive to onboard 200 adept professionals, strategically positioned to drive diversification and fuel vigorous growth. Additionally, AdCounty is also exploring avenues for joint ventures with potential partners who have already invested within these regions.
Apart from this, Aditya also highlights the company’s plans on delving into the realms of the proprietary DSPs (Demand-side Platforms). The company will harness the digital-savvy ecosystem of the Middle-east and create a myriad of opportunities for the local communities residing in the region.
Besides, the investments on DSP and a data management platform (DMP) to facilitate programmatic ad buying and precise targeting are also underway. According to Aditya Jangid, the company`s overarching objective is to foster digital excellence, establishing a mutually beneficial scenario for both marketers and consumers.
