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Updated: July 21, 2023, 04:23 PM IST | BrandMedia | brandmedia@mid-day.com | Mumbai
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After the passing of his father,he found the solace in writing. He channeled his grief into penning a novel, dreaming of literary success.
Viv Sin, also known as the Bad boy of marketing is the CEO of a luxury perfume brand NEESH, a spoken word artist, a bestselling author and a growth marketing strategist . In a world where success stories are often painted with strokes of overnight triumphs, Viv Sin`s journey stands out because of his resilience and unwavering determination. From facing initial failure as a novelist to becoming a well known marketing strategist, Sin`s story is one of transformation and relentless pursuit of knowledge. Through a deep immersion in the intricacies of marketing, Sin not only found his calling but also devised a groundbreaking framework that revolutionized the marketing industry.
A Novel`s Demise Ignites a Passion for Marketing:
After the passing of his father,he found the solace in writing. He channeled his grief into penning a novel, dreaming of literary success. However, the harsh reality of the publishing industry hit him hard when his book failed to find an audience, resulting in a profound financial loss. In an attempt to promote the book with half-baked marketing knowledge, Viv Sin lost every penny from his and his single mother`s savings. Determined to understand the missing ingredient that hindered his success, Sin redirected his focus toward the art of marketing.
The Relentless Pursuit of Knowledge:
Driven by an insatiable thirst for knowledge, Sin embarked on an immersive journey into the depths of marketing. With unyielding dedication, he devoured countless book to become a walking encyclopedia of marketing strategies, copywriting techniques, sales tactics, and consumer psychology.
The Birth of Branzin and the Magic of Persuasion:
Armed with a wealth of knowledge, Viv Sin set out to create his own marketing empire. Branzin, his brainchild, quickly emerged as a haven for mid-sized brands seeking innovative marketing solutions. Sin`s expertise in understanding consumer psychology and crafting persuasive strategies proved to be a game-changer for his clients. His uncanny ability to ethically influence consumer behavior propelled Branzin to the forefront of the marketing industry.
The COS-DRM2B Framework and the Book That Will Unveil It:
As Viv Sin continued to accumulate invaluable insights and refine his strategies, he discovered a powerful common framework underlying successful marketing campaigns. Dubbed the COS-DRM2B framework, it became Sin`s secret weapon, delivering remarkable results for his clients. Packed with real-world examples and actionable advice, he wrote a book which offeres a step-by-step guide to implementing the COS-DRM2B framework. Viv Sin titled the Book, "Build a Winning Brand", which is set to launch in 2024. Having gone through the text of the book, we can conclude that Sin`s book is a million dollar marketing consultation packed in 300 odd pages—practical, actionable, and time-tested.
Today and Beyond: Inspiring the Marketing World:
Viv Sin`s unwavering commitment to his craft and his ability to transform failure into success have earned him the title of "The Bad Boy of Marketing". Today, he stands as a beacon of inspiration for aspiring marketers, entrepreneurs, and business owners. As he continues to lead Branzin to new heights, Viv Sin`s story serves as a reminder that with the right mindset and an unwavering dedication to growth, one can overcome any obstacle and achieve greatness in the dynamic world of marketing.
